Respect the Shield

The NCHC finally has a logo

With a blend of Americana and an old school typeface, the NCHC earlier today unveiled their logo signaling it’s new brand identity and link to American college sports. In addition, the league announced plans for the inaugural conference tournament which will be held March 21-22, 2014 at the Target Center in Minneapolis, Minn.

Overall, I like the classic design feel, the hidden hockey stick and the eight stars representing the eight members (Miami, Denver, Colorado College, North Dakota, Minnesota-Duluth, Nebraska-Omaha, St. Cloud State, Western Michigan) of the new conference – though only the first six can be called “founding members.” And, I like the shield look which should reproduce well at all sizes and in all circumstances.

What do you think?

Read more at:,_postseason.php


Posted on March 7, 2013, in 2013-14 News and tagged , , . Bookmark the permalink. Leave a comment.

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