Budweiser Canada’s Super Bowl Spot

As some of you know, my day job of 17 years has been in the advertising business at a few different ad agencies around the Midwest and now in Colorado. So, it is in this capacity that I stumbled upon a to-be-released Budweiser spot that will air only in Canada feting the exploits of two Ontario rec league hockey teams. This particular execution was developed by a well known ad agency named Anomaly and the squads were told only that they’d be the feature stars in a documentary about house league hockey.

Well, as the opening supers will tell you…they lied.

While I’m not absolutely certain this wasn’t staged, it’s still great fun.


Posted on February 2, 2012, in Uncategorized and tagged , , , , . Bookmark the permalink. Leave a comment.

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