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Budweiser Canada’s Super Bowl Spot

As some of you know, my day job of 17 years has been in the advertising business at a few different ad agencies around the Midwest and now in Colorado. So, it is in this capacity that I stumbled upon a to-be-released Budweiser spot that will air only in Canada feting the exploits of two Ontario rec league hockey teams. This particular execution was developed by a well known ad agency named Anomaly and the squads were told only that they’d be the feature stars in a documentary about house league hockey.

Well, as the opening supers will tell you…they lied.

While I’m not absolutely certain this wasn’t staged, it’s still great fun.